Excellence in Business Development

This Award for Excellence is for an individual Business Development Manager or Property Manager and recognizes their outstanding achievements in the area of company unit growth.

Entrants for this Award are required to demonstrate how they have differentiated themselves from others in the residential property management industry through marketing and service delivery. Submissions should include evidence of innovation, clear and differentiated branding, and effective use of marketing resources.

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Entrant must be an employee of a property management company.

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Entrant must NOT be the Principal or Licensed Broker of the business (unless the entrant is a Full Time Property Manager)

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Entrant must be in attendance at PMMCON to be eligible.

To enter this Award, entrants will be required to submit a written application addressing the areas set out below.

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Company Unit Growth

Provide specific details of the organic growth you have personally achieved in your company’s unit count over the past 12 months (i.e. a report showing the number of properties managed 12 months ago and the number managed today). Describe how and why you were able to achieve this result (maximum 500 words).

Provide a summary of the top 5 sources of new managements you have personally achieved over the past 12 months (maximum 250 words).

Provide details of your conversion rate i.e. the percentage of new business opportunities you converted to signed management agreements.

List 3 service points of difference you personally use to gain new business for your agency.

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Marketing

Provide 3 samples (only) of your property management marketing materials.

Provide details of the success (or otherwise) of these marketing materials (maximum 250 words).

Tips for Submissions

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Give yourself plenty of time to prepare your submission be an employee of a property management company.

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Supply the information as succinctly as possible.

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Be realistic about your achievements – avoid exaggeration.

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Demonstrate professionalism and attention to detail – this includes spelling, punctuation and grammar.

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Ask a person you respect to read through your submission.

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