|1:00 PM – 5:30 PM||The BizDev Workshop: Generating and Closing New Business in the Digital World||Brian & Stephanie Hughes||Railhead|
|1:00 PM – 1:15 PM||Introductions and discussion of what we intend to accomplish
Discuss what we intend to accomplish and goals of this workshop.
|Brian & Stephanie Hughes|
|1:15 PM – 1:30 PM||What we’ve learned shopping 100 Property Management Companies
(Spoiler: it’s not good, but it might be for you). Find out what we learned shopping companies from L.A. to Orlando and everywhere in between. Are you making the same mistakes? You might be surprised what we found.
|1:30 PM – 2:00 PM||Workshop: Closing Business in a Digital World
Closing business in 2023 can require different tools and strategies than just a few short years ago. Learn the tools and techniques BDMs at fast growing companies are using to close more business.
|2:00 PM – 2:40 PM||How to Launch and Grow a Local Podcast in 5 Steps
Learn from the experts at Two Brothers Creative on how to Launch your first local podcast and how content like this can be a lead generation game changer! BONUS – Matt and the team will have some AMAZING give aways, worth thousands!
|2:40 PM – 3:00 PM||Workshop: How to Easily Record and Edit Video on the Go, from your Phone
Do you love video? If not, it’s probably because no one has shown you how easy it can be. Learn from Stephanie (a self-proclaimed unnatural when it comes to video) how she easily records and edits her videos.
|3:00 PM – 3:30 PM||Break and Video Recording Time
We have Video Stations set up and allow attendees to record a quick promotional video for their company during the break and use what they just learned to quickly edit their video.
|3:30 PM – 3:50 PM||Workshop: How to Share your Content so it Makes the Phones Ring
Come ready with at least 1 video (or use the one you just created during the break),blog, podcast episode, graphic, or other piece of content and we’ll walk you through an effective Content Sharing Strategy. BONUS, we will be giving attendees a Content Checklist to take home.
|3:50 PM – 4:30 PM||Get the Business, Offering Real Estate Sales Services
Learn how to turn your databases of tenants, homeowners, and applicants into Buyers, Sellers, and Investors!
|4:30 PM – 5:00 PM||Workshop: How to Add 100+ Doors per Year Through Referrals
The team at BizDev will walk you through the strategy their clients use to earn more Referrals: From identifying top referral sources to getting the business.
|5:00 PM – 5:15 PM||Break|
|5:15 PM – 5:45 PM||Structured Q&A
Brian, Stephanie, Debbie, Matt, and Brad on stage asking questions about: Lead gen, content creation, RE sales, social media, or Open questions.
Two Brothers Creative
I believe that every business deserves marketing that is affordable and effective because marketing in the age of the algorithm is overwhelming. After 18 years in radio and television broadcasting, I started The Midwest Marketing Mindset podcast and my production company, Two Brothers Creative, and have made it my mission to help businesses get the affordable and effective marketing they deserve. Podcasting with video is unprecedented in its marketing opportunity for businesses and it is my ultimate joy to pay it forward with the Midwest Marketing Mindset, and my production company, to help entrepreneurs grow and succeed through video podcasting.
Matt Tompkins has hosted and produced shows on 8 different stations in the midwest, including hosting a nationally syndicated program for SiriusXM. He created, produced, and hosted a midwest-based sketch comedy television show which followed Saturday Night Live for 7 seasons and 103 episodes, becoming the highest-rated TV show in the market at the time. Matt founded his production company with his brother Ben Tompkins in 2014 and they produce podcasts for businesses and clients, specializing in video podcasting – which they leverage to meet all of the marketing needs for any business from SEO to social media, digital, and content creation.
Middleton Elite Coaching
Partner + Head Coach
Before we get started, here are three main things you need to know about me:
- I am a firm believer in that “everyone defines success differently.”
- I am always looking at “What’s Next?” from both a personal and professional growth standpoint.
- I don’t do anything part-time.
After ten years of working in the sports medicine industry, I obtained my real estate license. My husband and I had begun investing in real estate, and I wanted to understand the market better and be at the forefront of locating investment properties.
In 2002 I started my career as an independent agent. During the next three years, I hired administrative
support for transaction processing and marketing, then partnered my business with another broker. We built a team of agents and closed $35+ million in sales.
In 2007, while pregnant with my 3rd daughter, my husband and I relocated from Orlando, FL, to
Wilmington, NC. We love all the coast has to offer! Upon moving to NC, I decided that motherhood should take precedence for a short time. While obtaining my NC real estate license, I entered back into the Sports Medicine industry to spearhead launching a private Physical Therapy Practice. During this time, I utilized my leadership and hiring skills to bring on staff, negotiate insurance and workers’ compensation contracts, manage the financials, and promote the practice through business development.
In 2012, I began ramping up my real estate career in Wilmington, NC. Initially, I ran a large sales team
and was the listing specialist while simultaneously growing a national real estate firm. In 2014, I was
elected to the Wilmington Board of REALTORS and served for four years. By December of 2014, I
officially took the Office Manager/CEO role for the national firm and was in this role until December 2017. In that time, I recruited over 300 agents and grew a very successful and profitable office.
In 2017, after an extensive evaluation of my “what’s next?” I knew my calling was to focus more on agent and leadership development. In January 2018, I partnered with Bill Middleton in launching Middleton Elite Coaching. MEC allows me to live out my passion for helping others define their specific level of success and creating action plans for exceeding their goals! Through MEC, we have grown by creating customized coaching programs for top real estate agents, teams, and brokerages across the nation and Canada. We also specialize in working with loan officers, financial planners, and property management companies in business growth, profitability, and development.
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